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Posted on May 08th, 2012

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Audi adds new Audi Q3 to Middle East SUV range

imageAudi adds new Audi Q3 to Middle East SUV range

Dubai, May 08, 2012 – Audi’s new compact SUV, the Q3, has arrived to the Middle East markets. Following the success of the company’s Q5 and Q7 SUV models, which made up 30 percent of total Middle East sales in the first four months of 2012, Audi is placing high hopes on its first SUV in the compact segment.

Jeff Mannering, Managing Director of Audi Middle East, comments “The demand for both the Audi Q5 and Q7 still outstrips supply. We are constantly negotiating with the factory for higher allocations for the Middle East markets, even though the new generations of the Q5 and Q7 are expected only in 2013 and early 2015 respectively. We are positive that the new Audi Q3 will fare equally as well.”

The Q3 is immediately recognizable as the youngest member of the large Audi family. Every aspect of the Q3 showcases Audi technology – the body, the drivetrain, the chassis and the assistance and multimedia systems. The coupe-like lines are an expression of its sporty character. Sharp edges frame elegantly arched sheet metal surfaces, and distinctive lights xenon plus headlights with LED daytime running lights and LED tail lights accentuate the front and rear.

The compact SUV is 4.39 meters long, 1.83 meters wide and 1.59 meters high. With only 1,630 kilograms weight (base version) and a highly rigid and safe occupant cell, Audi once again demonstrates its competence in “ultra” lightweight construction. Earlier this year the Audi Q3 received five stars – the highest possible score – for passive crash safety by the European consumer protection initiative Euro NCAP (New Car Assessment Program).

The Audi Q3 offers ample room for all five passengers and sets new standards for ergonomics, workmanship as well as countless possibilities for customers to express their own personal style. The luggage compartment of the compact SUV has a capacity of 460 liters, which can be increased to 1,365 liters. Many useful options, including a pass-through hatch, make the Q3 even more versatile and convenient in everyday use.

The Audi Q3 comes with a generously long list of standard equipment, including 17 inch alloy wheels, the concert audio system as well as ISOFIX child seat mounting. Audi also offers a choice of optional equipment taken directly from the luxury class, including the adaptive light system, the high-beam assistant, the panoramic glass roof and the comfort key. For the Middle East, the standard settings also include heat insulating glass and a deluxe automatic air conditioning that considers the position of the sun and humidity.

The range of driver assistance systems redefines the compact SUV class. The park assist system maneuvers the vehicle into tight parking spots almost autonomously; Audi side assist employs radar to help change lanes. Audi also offers a comprehensive range of infotainment components. Topping the range of options is the hard-drive navigation system MMI navigation plus, which displays high-resolution 3D graphics on a fold-out 7.0-inch color monitor. The Bose surround sound system delivers 465 watts of power to 14 speakers. Coming soon is the Bluetooth online car phone paired with a WLAN hotspot to provide the Q3 with Internet connectivity.

The Audi Q3 is being launched with two four-cylinder 2.0 TFSI engines, which combine direct injection with turbocharging and feature an energy recovery system. With power outputs of 170 hp and 211 hp, these engines are as efficient as they are powerful. For the 170 hp and 211 hp version respectively, the engines deliver a constant 280 and 300 Nm of torque and accelerate from 0 to 100 km/h in 7.8 and 6.9 seconds on their way to a top speed of 212 and 230 km/h. Fuel consumption is just 7.7 liters per 100 km on average, which corresponds to CO2 emissions of 179 grams per km. Audi combines both engines with quattro all-wheel drive and a fast-shifting dual-clutch seven-speed S tronic transmission.

The Audi Q3 – which rolls off the assembly line in Martorell, near Barcelona in Spain – is available as of now. Prices start from USD 37,280 for the 2.0 TFSI with 170 hp and USD 39,732 for the 2.0 TFSI with 211 hp including 5 years or 105,000 km service (GCC).

 

Long Version

The new Q3 is a premium SUV in a compact form. Its body, the drivetrains, the chassis and the highly advanced assistance and multimedia systems reflect the competence of Audi. The Audi Q3, the youngest member of the successful SUV family from Audi, is a practical companion for everyday – an urban model that feels at home anywhere. Its versatile character makes it attractive to a wide range of customers.

Exterior design
Robust, powerful, sporty – the Audi Q3 has a distinctive road stance. The Q3 is immediately recognizable as the youngest member of the large Audi family. The coupe-like lines are an expression of its sporty character. The low roof line, which begins dropping rather early, and the very flat D-pillars underscore the dynamics of the Audi Q3. Sharp edges frame elegantly arched sheet metal surfaces, and distinctive lights accentuate the front and rear. The wedge-shaped xenon plus headlights with LED daytime running lights and the LED tail lights come as a standard in the Middle East.

Body
The base version of the Audi Q3 weighs 1,630 kilograms. Its rigid, safe and quiet occupant cell integrates a number of ultra-high-strength steels. Both the engine hood and the tailgate are made of aluminum. As is typical of the Q models from Audi, the undivided tail lights are integrated into the tailgate, which wraps around the pillars. At just 0.32, the coefficient of drag is unusually low. The compact SUV is 4.39 meters long, 1.83 meters wide and 1.59 meters high.

The body of the Q3 establishes the foundation for the high build quality, the sporty handling, the acoustic comfort of the cabin and safety. Large portions of it are made of high-strength steels, which are a decisive factor for the high static and dynamic rigidity.

Audi once again demonstrates its competence in “ultra” lightweight construction with the Q3. The front-wheel drive version of the compact SUV (not available in the Middle East), weighs 1,445 kilograms, with the body-in-white accounting for just 301 kilograms. Even the add-on parts are lightweight. The engine hood and the wrap-around tailgate are made of aluminum. They weigh just 8.8 and 10.8 kilograms, respectively – nearly 50 percent less than corresponding parts of steel sheet.

The development engineers precisely matched the resonant frequencies of the body and those of the add-on and internal components to give the Q3 its excellent vibrational comfort and acoustics.

Enhanced safety: excellent occupant protection
The Audi Q3 is also at the head of its class when it comes to passive safety. In addition to numerous safety features in the construction of the vehicle itself, the compact premium SUV comes standard with two front airbags, thorax-pelvis side airbags in the backs of the front seats and curtain head airbags. Pyrotechnic belt tensioners up front, belt force limiters and the integral Audi head restraint system, which mitigates the consequences of a rear-impact collision, round out the package. Side airbags in the rear are optionally available later on.

Isofix child seat anchor points in the rear and front passenger seat including deactivatable airbag are standard. Sensors monitor whether the rear safety belts are fastened. The accessories line includes child seats for every age group.

Audi’s latest model also represents the state of the art when it comes to pedestrian protection. The front bumper and the cross-member behind it, the energy-absorbing foam between the two components and the aluminum engine hood make for an effective package. Low-speed collisions – the standard insurance category crash and the bumper crash, both of which are important for determining the comprehensive insurance category – result in no major damage.

Interior
Evidence of the premium character of the Audi Q3 can be seen in every last detail in the interior – in the selection of the materials, in their processing and in the tight, even gaps. A wide variety of materials and colors for the interior offers customers countless possibilities for expressing their own personal style. The wrap-around, a large arc extending from one front door to the other, is a design feature borrowed from the large Audi model series. The split bottom spoke of the three-spoke sport steering wheel is an eye-catching and exclusive feature of the Q model family.

The Audi Q3 offers ample room for all five passengers and sets new standards for ergonomics and workmanship. Despite the sloping, coupe-like roof line, even tall passengers enjoy sufficient headroom in the back, and there is also ample room for feet, knees, shoulders and elbows. Getting in and out of the vehicle is easy thanks to the raised seating position. The stepless door stops are very helpful in garages and narrow parking spots.

The Q3 offers plenty of storage at all of the seats. The console of the center tunnel is home to two cup holders, a 12-volt outlet and a storage bin. There are large pockets in the doors capable of holding 1.5-liter bottles, and there is a small, fold-out compartment to the left of the steering wheel. The optional storage package offers even more convenience. It includes fold-down compartments under the front seats, storage nets on the front seat backs, a multi-purpose retaining hook in the passenger foot well and a locking glove box.

Another exclusive solution in this segment is the LED interior lighting package – a technology that bathes the interior in dramatic light. Efficient white light-emitting diodes provide the cabin and reading lights. They illuminate the doors, the headlining, the foot wells, the vanity mirrors, the storage compartments and the air vent thumb wheels. LED light guides even accentuate the cup holders. With the Bose surround sound system, the frames of the woofer/mid-range speakers in the front doors form elegant rings of white light.

The luggage compartment of the compact SUV has a capacity of 460 liters, which can be increased to 1,365 liters by folding down the split rear seat backs. A roof rail is standard.

Many features make the Q3 even more versatile and convenient in everyday use. Options available from Audi include pass-through hatch, a reversible cargo floor with a tub on the reverse side, a reversible mat and a cargo area package that includes a luggage net, a side-mounted net, a 12-volt outlet and a second light. The standard roof rail can be fitted with a wide range of racks for bikes, skis, kayaks and other sports equipment from the Audi accessories program.

Numerous highlights: the equipment
The Audi Q3 comes generously appointed with a long list of standard equipment, including 17 inch alloy wheels, the concert audio system, a comprehensive package of restraint systems as well as ISOFIX child seat mounting. Audi also offers a choice of optional equipment taken directly from the luxury class, including the adaptive light system, the high-beam assistant, the panoramic glass roof and the comfort key. Having been developed especially for the Middle East, the standard settings also include heat insulating glass and a deluxe automatic air conditioning that considers the position of the sun and humidity.

The range of driver assistance systems redefines the compact SUV class. The park assist system maneuvers the vehicle into tight parking spots autonomously. All the driver has to do is apply the gas and the brakes. The system also detects and warns the driver of obstacles to the sides. Audi side assist employs radar to help change lanes. The speed limit display recognizes and presents important traffic signs.

Audi offers a comprehensive range of modular infotainment components. Topping the range of options is the hard-drive navigation system MMI navigation plus, which displays high-resolution 3D graphics on a fold-out 7.0-inch color monitor. The Bose surround sound system delivers 465 watts of power to 14 speakers.

Coming soon – under the heading of Audi connect – is the Bluetooth online car phone paired with a WLAN hotspot to provide the Q3 with Internet connectivity.

Upon request, Audi equips its compact premium SUV with numerous convenience features. The comfort key, for example, can stay in the jacket pocket – the Q3 unlocks when the driver pulls the door handles and starts at the push of the start-stop button.

Initial lineup: two TFSI engines
In the Middle East the Audi Q3 is being launched with a choice of two TFSI engines. Both four-cylinder engines combine direct injection with turbocharging, and feature an energy recovery system. With power outputs of 170 hp and 211 hp, these engines are as efficient as they are powerful.

The more powerful version of the 2.0 TFSI with 211 hp delivers a brawny and constant 300 Nm to the crankshaft between 1,800 and 4,900 rpm. In combination with the standard seven-speed S tronic, the four-cylinder unit accelerates the Audi Q3 from 0 to 100 km/h in 6.9 seconds on its way to a top speed of 230 km/h. Fuel consumption is just 7.7 liters per 100 km on average, which corresponds to CO2 emissions of 179 grams per km.

The 2.0 TFSI with 170 hp offers 280 Nm of torque between 1,700 and 4,200 rpm. Coupled with a standard seven-speed S tronic, it accelerates the Q3 from 0 to 100 km/h in 7.8 seconds. Top speed is 212 km/h. Its average fuel consumption is 7.7 liters of fuel per 100 km, which corresponds to 179 grams of CO2/km.

Both engines are paired with quattro permanent all-wheel drive. Its greatest strength lies in the enhanced slip-free acceleration, road dynamics, safety and directional stability that it delivers. The compact SUV is dynamic and stable, even in wet and slippery conditions. It safely delivers its power to the road when exiting corners.

The seven-speed S tronic is also standard in both models. The ultra-compact and fast-shifting dual-clutch transmission showcases an innovation that enhances efficiency even further. Shift paddles on the steering wheel are optionally available.

The chassis of the Q3 – featuring a four-link rear suspension, electromechanical power steering and wheels measuring between 17 and 19 inches in diameter – is the fruit of great design labor. An electromechanical parking brake is standard, while the hill hold assist is an option. The hill-descent assist will be available later. Audi drive select (option) enables the driver to adjust various technology modules, including the optional active shock absorbers, in four stages to suit his or her individual driving style.

Production
Audi is building the Q3 at the Martorell plant outside Barcelona, Spain. The company has invested roughly €250 million there and created more than 1,200 jobs. The lion’s share of the investments flowed into the newly built body shop with more than 30,000 square meters of floor space.

The Audi Q3 – which rolls off the assembly line in Martorell, near Barcelona in Spain – is available as of now. Prices start from USD 37,280 for the 2.0 TFSI with 170 hp and USD 39,732 for the 2.0 TFSI with 211 hp including 5 years or 105,000 km service (GCC).